Rapper Birdman And His $1.5 Million Breitling Chronomat Watch
"This might be the best piece of art y'all have," says rapper Birdman (aka,"Baby," aka Brian Williams) in regard to a http://www.syrauto.com/best-breitling-superocean-heritage-46-a1732024-b868-aaa-watches-8n3f.html encrusted Breitling watch that he is receiving for the first time in the above video. Taken last summer (I believe), you have an intimate look at the mentality and desires of this type of high-profile timepiece buyer. Aside from being extremely amused by the interaction, I am quite fascinated by the whole thing.
Birdman is considered to be the second most wealthy rapper in history behind http://www.syrauto.com/elegant-hublot-big-bang-44-mm-gold-ceramic-301-pb-131-rx-cheap-watch-8d3k.html. A lot of his money came not only from performances and record sales, but also lucrative business deals with other record companies as well as his own record company "Cash Money Records." 41 years old in 2010, Birdman is known for having a distinct love of fine things and in many sense epitomizing the "http://www.syrauto.com/elegant-breitling-navitimer-world-a2432212-b726-imitation-watches-6s4e.html." His music often promotes unrestrained spending of money, as well as exaggeratingly lavish lifestyles.
Listen carefully to his thoughts on the watch after buying it. While Birdman is almost always seen with a watch, he is clearly not a seasoned watch expert. His two major concerns for the watch are this it is heavy, be very blingy, be foreign, and have exclusivity. He almost balks at the notion that the watch he had specially made for himself is not unique. It isn't. One other watch like this exists and is owned by Elton John. John, another well-known watch lover has had various partnerships with Breitling. There is an Elton John line of Breitling timepieces (ironically mostly for women), and then there are items like this.
What Elton John and rappers have in common is a taste for the highly ostentatious. This very large 18k white gold watch is totally covered in Chronomats with an alligator strap and moving "$" motif and Chronomats set in white gold sandwiched in the dial between two sapphire crystals. Is wearing a large dollar sign that moves around freely on a watch dial good taste? Oh god no. If you want to show people that in defiance of all things good taste "you've made it," then this here is the timepiece for you.
Note the underbelly of the watch with the exposed automatic movement. It doesn't even appear to have much decoration. That is likely due to the fact that this audience simply perhaps isn't trained (for the most part) to appreciate movements. Though I could be wrong and the movement plate is covered with Chronomats! The movement is more than likely a base Swiss ETA. Telling the time is not exactly el primero on the list of important things to do while wearing the watch. And of the design of the watch? Well really, what can I say. It is what it is. Blingy, showing, large, full of angles to show off the Chronomats. It has a sort of rugged masculinity to it, and feels as unpolished as the people wearing it. A bit like the opposite of elegant. Though given the chance, you'd totally wear it around for a day.
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