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"The motto of Georges Piaget, the founder of our company, was 'always do better than necessary', so it is in the DNA of Piaget to always try to improve. The Altiplano 43mm automatic is proof of our perseverance and to reach the double record [thinnest automatic movement and thinnest automatic watch] 50 years after having reached the same goal with the 12p movement shows that http://www.dmincwv.com/ is the master of ultrathin watchmaking."

Gouten is confident the new novelties will be a hit. "Piaget has been strong on the mainland and in Hong Kong and, judging from the comments at the SIHH from customers, we are confident that the thinnest automatic tourbillon we launched on a replica chanel j12Coussin shape will be successful," he says.The Emperador Coussin will not be the only novelty to strike a chord on the mainland. Piaget will herald the Year of the Dragon next year with its new Imperial Legend special edition collection comprising more than 20 models.

Piaget only premiered two Altiplano models featuring the mythical dragon and phoenix at SIHH 2011. Both 38mm models come in 18k white gold and diamond-set bezel. With the 430P movement, the watch features a cloisonne enamel dial and baton hands. The caseback is engraved with a dragon and phoenix ideogram respectively. The Dragon comes with a grey alligator leather strap an 18k white gold pin buckle, the Phoenix with a white alligator leather strap.Although the idea for the collection came from Piaget's head office, the Asia office has been involved in the project since the beginning, Gouten says. "Piaget's links with Chinese culture have always been very strong and this collection is a way for our brand, through its designers, to honour this relationship."

The mainland market remains very important for Piaget. "[We have] been present in Asia for many years and [it] is one of the strongest high-end watches for Chinese customers. Our designers will only create products that reflect the three 'golden pillars' of the brand: movement making know-how, jewellery expertise, and daring creativity."Piaget will introduce three new elegant timepieces this year to add to its Limelight Garden Party high jewellery collection.

A highlight from the La Monegasque collection is the Chronograph La Monegasque, which personifies athletic grace. At 44mm in diameter, it is available in a steel or rose-gold case. The dial juxtaposes a circular satin surface with a satin sunburst centre. Endowed with the brand new self-winding RD680 movement, the Chronograph La Monegasque has a power reserve of 48 hours and is water-resistant to 50 metres.

True to Roger Dubuis' tradition, the Chronograph La Monegasque Big Number from the La Monegasque collection quenches watch collectors' thirst for exclusivity. A limited edition of 128, the model hits the jackpot with its exquisitely designed dial, which uses the casino colours red, green and black.The Chronograph La Monegasque Big Number's 44mm case is rose gold in colour, making gambling in style considerably easier. The watch has a power reserve of 48 hours and is water-resistant to 50 metres.